The provisioned SIM card was posted nationwide free of charge. During the pre-launch phase offered plans changed a couple times.
First plans launched consisted in weekly, 14 days long or monthly plans which were focused in calls and SMS, as well as free access to the social network after recharging and free TuentiSMS usage. Offered plans changed multiple times during this phase and just before the final launch their main focus became bigger data plans. This official launch came accompanied by brand new plans including competitive data bundles, invitation system was no longer required to access the service and a new advertising campaign within the social network to promote the service.
Just a month later new postpaid plans were launched. By that time, the social networking platform experienced an important decrease on active users that presumably migrated to other brand new social platforms. At the same time, they also gained presence as a mobile operator on ITU.
Later, it also became possible to receive calls and make international calls without extra cost. From the beginning, the offer aimed to a young market: by releasing simple plans called "Combos" at competitive rates. Both, strategy and offers are slightly different in Latin-American countries to Spain due to technical limits, among other reasons. Even though it might differ at strategy and operational level from Spain, overseas customers can still take advantage of the mobile application to manage their mobile accounts.
From this approach, the philosophy remains the same: offering control for all your services, instant messages and calls for users of the app, VozDigital calls availability in some countries, call destinations and some functionalities might vary.
June 26, was the key date for the first official announcement of the international launch: The brand Tuenti started its operations in Mexico. Two years after the brand release, in July the brand quietly ceases its activity. Sebastian Muriel, CEO of Tuenti, claimed in an interview that the results of the brand in Mexico were not as good as expected due to the monopolistic situation of telephony market.
Plus, from that moment, users would be able to access Tuenti's mobile application to watch and manage their services. On October, , Peru became the third country in which the brand was released. Peru was also the first country apart from Spain in which VozDigital was launched, enabling customers to make calls but not to receive them to any national fixed line or mobile destination through almost any device and just an internet connection.
Brand was launched on June 22, , with a massive media campaign called "Sin Pajas" and were using SinPajas as principal hashtag campaign. Tuenti was the most popular social network of Spain  and it featured all the tools common to social-networking sites.
It allowed users to set up a profile, upload photos and videos, connect and communicate with friends.
Many other utilities, such as a chat application, the ability to create events and tagging locations and places were also offered in the beginning. Unlike similar social networking sites which feature banner advertisements , Tuenti opted out of these traditional forms of obstructive and invasive advertising, in order to respect the privacy of the user.
After users leaving the social platform, the removal of some essential functions of the social network and have made a strategy refocus in a different industry, keeping the social platform alive made no sense. On February 1, confidential information was leaked  from old employees of the company who claimed that social network closure was imminent.
Just a month later, the company launched an update to their mobile application and website that removed all the remaining social networking features, except the chat platform. It also enabled users to download their data for certain period of time, inviting users to download and try the new features such as VozDigital, using their own current phone number to make free calls. From Wikipedia, the free encyclopedia. This article contains content that is written like an advertisement. Please help improve it by removing promotional content and inappropriate external links , and by adding encyclopedic content written from a neutral point of view.
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